I worked on the Piece of the Pie Rewards campaign for Domino’s, designing collateral that showed up everywhere from inboxes to countertops. Highlights included the main pizza box design, a takeout menu, and various web banners.
DELIVERED NATIONWIDE
This was the primary design used across Domino’s pizza boxes for the Piece of the Pie Rewards campaign. It appeared in countless households, on national TV commercials, digital ads, and promotional materials. The goal was to create something bold, clear, and easy to recognize in a busy, fast-moving environment. It brought a sense of consistency to the campaign and made the rewards program instantly recognizable.
DOMINO’S TAKEOUT MENU
This takeout menu was used in over 2,500 Domino’s stores across the country. It was designed to be easy to read and quick to use, whether it ended up on a fridge or got pulled from a drawer at dinner time. Just one of those practical, detail-heavy projects that ended up in a lot of places.
VARIOUS WEB BANNER DESIGNS
